Identification of lead users for consumer products via virtual stock markets

Spann, Martin, Ernst, Holger, Skiera, Bernd and Soll, Jan Henrik 2009, Identification of lead users for consumer products via virtual stock markets, Journal of product innovation management, vol. 26, no. 3, pp. 322-335, doi: 10.1111/j.1540-5885.2009.00661.x.

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Title Identification of lead users for consumer products via virtual stock markets
Author(s) Spann, Martin
Ernst, Holger
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Soll, Jan Henrik
Journal name Journal of product innovation management
Volume number 26
Issue number 3
Start page 322
End page 335
Total pages 14
Publisher Wiley-Blackwell
Place of publication Chichester, Eng.
Publication date 2009-05-01
ISSN 0737-6782
1540-5885
Language eng
DOI 10.1111/j.1540-5885.2009.00661.x
Field of Research 15 Commerce, Management, Tourism And Services
12 Built Environment And Design
09 Engineering
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, Product Development & Management Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099306

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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