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Customer equity: an integral part of financial reporting

Wiesel, Thorsten, Skiera, Bernd and Villanueva, Julian 2008, Customer equity: an integral part of financial reporting, Journal of marketing, vol. 72, no. 2, pp. 1-14, doi: 10.1509/jmkg.72.2.1.


Title Customer equity: an integral part of financial reporting
Author(s) Wiesel, Thorsten
Skiera, Bernd
Villanueva, Julian
Journal name Journal of marketing
Volume number 72
Issue number 2
Start page 1
End page 14
Total pages 14
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2008-03
ISSN 0022-2429
Keyword(s) customer equity
decomposition
financial reporting
customer lifetime value
Language eng
DOI 10.1509/jmkg.72.2.1
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099309

Document type: Journal Article
Collection: Department of Marketing
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