Evaluating channel performance in multi-channel environments

Gensler, Sonja, Dekimpe, Marnik G. and Skiera, Bernd 2007, Evaluating channel performance in multi-channel environments, Journal of retailing and consumer services, vol. 14, no. 1, pp. 17-23, doi: 10.1016/j.jretconser.2006.02.001.

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Title Evaluating channel performance in multi-channel environments
Author(s) Gensler, Sonja
Dekimpe, Marnik G.
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Journal of retailing and consumer services
Volume number 14
Issue number 1
Start page 17
End page 23
Total pages 7
Publisher Elsevier
Place of publication Kidlington, Eng.
Publication date 2007-01
ISSN 0969-6989
1873-1384
Keyword(s) multi-channel management
loyalty
Colombo and Morrison model
marketing metrics
Language eng
DOI 10.1016/j.jretconser.2006.02.001
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2006, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099311

Document type: Journal Article
Collection: Department of Marketing
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