Evaluating channel performance in multi-channel environments

Gensler, Sonja, Dekimpe, Marnik G. and Skiera, Bernd 2007, Evaluating channel performance in multi-channel environments, Journal of retailing and consumer services, vol. 14, no. 1, pp. 17-23, doi: 10.1016/j.jretconser.2006.02.001.

Attached Files
Name Description MIMEType Size Downloads

Title Evaluating channel performance in multi-channel environments
Author(s) Gensler, Sonja
Dekimpe, Marnik G.
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Journal of retailing and consumer services
Volume number 14
Issue number 1
Start page 17
End page 23
Total pages 7
Publisher Elsevier
Place of publication Kidlington, Eng.
Publication date 2007-01
ISSN 0969-6989
Keyword(s) multi-channel management
Colombo and Morrison model
marketing metrics
Language eng
DOI 10.1016/j.jretconser.2006.02.001
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2006, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099311

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 44 times in TR Web of Science
Scopus Citation Count Cited 53 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 216 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Wed, 26 Jul 2017, 10:41:35 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.