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Paying too much and being happy about it: existence, causes, and consequences of tariff-choice biases

Lambrecht, Anja and Skiera, Bernd 2006, Paying too much and being happy about it: existence, causes, and consequences of tariff-choice biases, Journal of marketing research, vol. 43, no. 2, pp. 212-223, doi: 10.1509/jmkr.43.2.212.

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Title Paying too much and being happy about it: existence, causes, and consequences of tariff-choice biases
Author(s) Lambrecht, Anja
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Journal of marketing research
Volume number 43
Issue number 2
Start page 212
End page 223
Total pages 12
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2006-05
ISSN 0022-2437
Keyword(s) Marketing strategy
Tariff preferences
Nonlinear pricing
Flat rates
Turnover (Business)
Profitability
Management
Language eng
DOI 10.1509/jmkr.43.2.212
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2006, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099312

Document type: Journal Article
Collection: Department of Marketing
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