Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

Spann, Martin, Skiera, Bernd and Schäfers, Björn 2004, Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms, Journal of interactive marketing, vol. 18, no. 4, Autumn, pp. 22-36, doi: 10.1002/dir.20022.

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Title Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms
Author(s) Spann, Martin
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Schäfers, Björn
Journal name Journal of interactive marketing
Volume number 18
Issue number 4
Season Autumn
Start page 22
End page 36
Total pages 15
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2004
ISSN 1094-9968
Keyword(s) name-your-own-price
pricing mechanism
buyer
consumer
seller
bidding
single bid model
repeated bidding model
Language eng
DOI 10.1002/dir.20022
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2004, Wiley Periodicals, Inc. and Direct Marketing Educational Foundation, Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099317

Document type: Journal Article
Collection: Department of Marketing
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