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COSTA: contribution optimizing sales territory alignment

Skiera, Bernd and Albers, Sonke 1998, COSTA: contribution optimizing sales territory alignment, Marketing science, vol. 17, no. 3, pp. 196-213, doi: 10.1287/mksc.17.3.196.

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Title COSTA: contribution optimizing sales territory alignment
Author(s) Skiera, Bernd
Albers, Sonke
Journal name Marketing science
Volume number 17
Issue number 3
Start page 196
End page 213
Total pages 18
Publisher Institute for Operations Research and the Management Sciences
Place of publication Catonsville, Md.
Publication date 1998
ISSN 0732-2399
Language eng
DOI 10.1287/mksc.17.3.196
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1998, Institute for Operations Research and the Management Sciences
Free to Read? No
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099322

Document type: Journal Article
Collection: Deakin Graduate School of Business
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