Increasing the focus on "place" in the marketing mix for facility dependent sport services

Westerbeek, Hans M. and Shilbury, David 1999, Increasing the focus on "place" in the marketing mix for facility dependent sport services, Sport management review, vol. 2, no. 1, pp. 1-23, doi: 10.1016/S1441-3523(99)70087-2.

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Title Increasing the focus on "place" in the marketing mix for facility dependent sport services
Author(s) Westerbeek, Hans M.
Shilbury, DavidORCID iD for Shilbury, David orcid.org/0000-0002-0787-8997
Journal name Sport management review
Volume number 2
Issue number 1
Start page 1
End page 23
Total pages 23
Publisher Elsevier
Place of publication Oxford, Eng.
Publication date 1999-05
ISSN 1441-3523
1839-2083
Language eng
DOI 10.1016/S1441-3523(99)70087-2
Field of Research 1504 Commercial Services
1503 Business And Management
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1999, SMAANZ
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099962

Document type: Journal Article
Collection: Department of Management
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