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Ticks, claims, tables and food groups: a comparison for nutrition labelling

Scott, Victoria and Worsley, Anthony Francis 1994, Ticks, claims, tables and food groups: a comparison for nutrition labelling, Health promotion international, vol. 9, no. 1, pp. 27-37, doi: 10.1093/heapro/9.1.27.

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Title Ticks, claims, tables and food groups: a comparison for nutrition labelling
Author(s) Scott, Victoria
Worsley, Anthony FrancisORCID iD for Worsley, Anthony Francis orcid.org/0000-0002-4635-6059
Journal name Health promotion international
Volume number 9
Issue number 1
Start page 27
End page 37
Total pages 11
Publisher Oxford University Press
Place of publication Oxford, Eng.
Publication date 1994-01-01
ISSN 0957-4824
Keyword(s) USDA diet pyramid
attitude
nutrition labelling
food
health promotion
New Zealand
heart
science of nutrition
ticks
misconceptions
Summary Consumer attitudes and knowledge of four nutrition related labels were tested in 28 supermarkets in Auckland, New Zealand's largest city. Five independent-sample questionnaires were distributed to approximately 1500 consumers. It was found that the traditional nutrition label was disliked, and one-third of the sample (particularly those with less education) could not identify the number of grams of fat in 100 g as written on the table. The three alternative designs were simpler and were liked more. However, they also misled some people. A ‘low fat, low salt’ nutrition claim recommended by the New Zealand National Heart Foundation and the Australian National Heart Foundation tick logo were particularly misleading. A fourth label, which also was recommended by the New Zealand National Heart Foundation, made use of the Healthy Food Pyramid. Fewer misconceptions arose with it though it did not have the same appeal as the other two. A qualitative food grouping approach with some direction appears to have the greatest potential for further development.
All the labels required further explanation to be understood This not only suggests the need for education programmes but also the need for nutritionists to consider the limitations of nutrition labels in health promotion.
Language eng
DOI 10.1093/heapro/9.1.27
Field of Research 1117 Public Health And Health Services
1302 Curriculum And Pedagogy
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1994, Oxford University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30100160

Document type: Journal Article
Collection: School of Exercise and Nutrition Sciences
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