Is spiritual tourism a new strategy for marketing Islam?

Haq, Farooq and Wong, Ho Yin 2010, Is spiritual tourism a new strategy for marketing Islam?, Journal of Islamic marketing, vol. 1, no. 2, pp. 136-148, doi: 10.1108/17590831011055879.

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Title Is spiritual tourism a new strategy for marketing Islam?
Author(s) Haq, Farooq
Wong, Ho YinORCID iD for Wong, Ho Yin
Journal name Journal of Islamic marketing
Volume number 1
Issue number 2
Start page 136
End page 148
Total pages 13
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2010
ISSN 1759-0833
Keyword(s) Islam
Language eng
DOI 10.1108/17590831011055879
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2010, Emerald Group Publishing Limited
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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