The performance benefits of being brand-orientated

Wong, Ho Yin and Merrilees, Bill 2008, The performance benefits of being brand-orientated, Journal of product & brand management, vol. 17, no. 6, pp. 372-383, doi: 10.1108/10610420810904112.

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Title The performance benefits of being brand-orientated
Author(s) Wong, Ho YinORCID iD for Wong, Ho Yin orcid.org/0000-0002-2461-650X
Merrilees, Bill
Journal name Journal of product & brand management
Volume number 17
Issue number 6
Start page 372
End page 383
Total pages 16
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2008-09-19
ISSN 1061-0421
Keyword(s) brands
brand identity
innovation
business performance
Language eng
DOI 10.1108/10610420810904112
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2008, Emerald Publishing Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30100451

Document type: Journal Article
Collection: Department of Marketing
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