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Determinants of SME international marketing communications

Wong, Ho Yin and Merrilees, Bill 2008, Determinants of SME international marketing communications, Journal of global marketing, vol. 21, no. 4, pp. 293-305, doi: 10.1080/08911760802206128.

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Title Determinants of SME international marketing communications
Author(s) Wong, Ho Yin
Merrilees, Bill
Journal name Journal of global marketing
Volume number 21
Issue number 4
Start page 293
End page 305
Total pages 13
Publisher Routledge
Place of publication Abingdon, Eng.
Publication date 2008-09-19
ISSN 0891-1762
1528-6975
Keyword(s) SMEs
international marketing communications
branding
resources
Australia
Language eng
DOI 10.1080/08911760802206128
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2008, Haworth Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30100452

Document type: Journal Article
Collection: Department of Marketing
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