Multiple roles for branding in international marketing

Wong, Ho Yin and Merrilees, Bill 2007, Multiple roles for branding in international marketing, International marketing review, vol. 24, no. 4, pp. 384-408, doi: 10.1108/02651330710760982.

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Title Multiple roles for branding in international marketing
Author(s) Wong, Ho YinORCID iD for Wong, Ho Yin
Merrilees, Bill
Journal name International marketing review
Volume number 24
Issue number 4
Start page 384
End page 408
Total pages 25
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2007
ISSN 0265-1335
Keyword(s) brands
brand management
international marketing
Language eng
DOI 10.1108/02651330710760982
Field of Research 1505 Marketing
1503 Business And Management
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2007, Emerald Group Publishing
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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