Developing green products: learning from stakeholders

Polonsky, Michael Jay, Rosenberger III, Philip J and Ottman, Jacquelyn 1998, Developing green products: learning from stakeholders, Asia Pacific journal of marketing and logistics, vol. 10, no. 1, pp. 22-43, doi: 10.1108/13555859810764454.

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Title Developing green products: learning from stakeholders
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Rosenberger III, Philip J
Ottman, Jacquelyn
Journal name Asia Pacific journal of marketing and logistics
Volume number 10
Issue number 1
Start page 22
End page 43
Total pages 22
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 1998
ISSN 1355-5855
1758-4248
Keyword(s) green marketing
new product development
learning organisations
cross-cultural studies
Language eng
DOI 10.1108/13555859810764454
Field of Research 1505 Marketing
1507 Transportation And Freight Services
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©1998, MCB UP Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101170

Document type: Journal Article
Collection: Department of Marketing
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