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Developing a global CRM strategy

Shumanov, Michael and Ewing, Michael 2009, Developing a global CRM strategy. In Hunter, MG (ed), Selected readings on strategic information systems, IGI Global,, pp.81-93, doi: 10.4018/978-1-60566-090-5.ch007.

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Title Developing a global CRM strategy
Author(s) Shumanov, Michael
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Title of book Selected readings on strategic information systems
Editor(s) Hunter, MG
Publication date 2009
Chapter number 7
Total chapters 25
Start page 81
End page 93
Total pages 13
Publisher IGI Global
ISBN 1605660906
9781605660905
DOI 10.4018/978-1-60566-090-5.ch007
Indigenous content off
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
Copyright notice ©2009, IGI Global
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101270

Document type: Book Chapter
Collections: Faculty of Business and Law
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.