Developing a global CRM strategy

Shumanov, M and Ewing, Michael 2009, Developing a global CRM strategy. In Hunter, MG (ed), Selected readings on strategic information systems, IGI Global,, pp.81-93, doi: 10.4018/978-1-60566-090-5.ch007.

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Title Developing a global CRM strategy
Author(s) Shumanov, M
Ewing, MichaelORCID iD for Ewing, Michael
Title of book Selected readings on strategic information systems
Editor(s) Hunter, MG
Publication date 2009
Chapter number 7
Total chapters 25
Start page 81
End page 93
Total pages 13
Publisher IGI Global
ISBN 1605660906
DOI 10.4018/978-1-60566-090-5.ch007
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
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Document type: Book Chapter
Collection: Faculty of Business and Law
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