Developing a global CRM strategy

Shumanov, M and Ewing, Michael 2008, Developing a global CRM strategy. In O'Sullivan, K (ed), Strategic knowledge management in multinational organizations, IGI Global,, pp.342-355, doi: 10.4018/978-1-59904-630-3.ch022.

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Title Developing a global CRM strategy
Author(s) Shumanov, M
Ewing, MichaelORCID iD for Ewing, Michael
Title of book Strategic knowledge management in multinational organizations
Editor(s) O'Sullivan, K
Publication date 2008
Chapter number 22
Total chapters 22
Start page 342
End page 355
Total pages 14
Publisher IGI Global
ISBN 159904630X
DOI 10.4018/978-1-59904-630-3.ch022
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
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Document type: Book Chapter
Collection: Faculty of Business and Law
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