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Developing a global CRM strategy

Shumanov, M. and Ewing, M. 2008, Developing a global CRM strategy. In O'Sullivan, K. (ed), Strategic knowledge management in multinational organizations, IGI Global,, pp.342-355, doi: 10.4018/978-1-59904-630-3.ch022.

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Title Developing a global CRM strategy
Author(s) Shumanov, M.
Ewing, M.ORCID iD for Ewing, M. orcid.org/0000-0002-2260-2761
Title of book Strategic knowledge management in multinational organizations
Editor(s) O'Sullivan, K.
Publication date 2008
Chapter number 22
Total chapters 22
Start page 342
End page 355
Total pages 14
Publisher IGI Global
ISBN 159904630X
9781599046303
DOI 10.4018/978-1-59904-630-3.ch022
Indigenous content off
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
Copyright notice ©2008, IGI Global
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101271

Document type: Book Chapter
Collections: Faculty of Business and Law
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.