You are not logged in.

Aesthetic theory and logo design: examining consumer response to proportion across cultures

Pittard, Narelle, Ewing, Michael and Jevons, Colin 2007, Aesthetic theory and logo design: examining consumer response to proportion across cultures, International marketing review, vol. 24, no. 4, pp. 457-473, doi: 10.1108/02651330710761026.

Attached Files
Name Description MIMEType Size Downloads

Title Aesthetic theory and logo design: examining consumer response to proportion across cultures
Author(s) Pittard, Narelle
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Jevons, Colin
Journal name International marketing review
Volume number 24
Issue number 4
Start page 457
End page 473
Total pages 17
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2007
ISSN 0265-1335
Keyword(s) logos
consumer behaviour
national cultures
Australia
Singapore
South Africa
Language eng
DOI 10.1108/02651330710761026
Field of Research 1505 Marketing
1503 Business And Management
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2007, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101272

Document type: Journal Article
Collection: Faculty of Business and Law
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 30 times in TR Web of Science
Scopus Citation Count Cited 35 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 42 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Thu, 03 Aug 2017, 10:47:12 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.