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Managing Brand Demise

Jevons, C, Ewing, Michael and Khalil, EL 2007, Managing Brand Demise, Journal of General Management, vol. 32, no. 4, pp. 73-81, doi: 10.1177/030630700703200405.


Title Managing Brand Demise
Author(s) Jevons, C
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Khalil, EL
Journal name Journal of General Management
Volume number 32
Issue number 4
Start page 73
End page 81
Total pages 9
Publisher Sage Publications Ltd.
Publication date 2007-06-01
ISSN 0306-3070
Language eng
DOI 10.1177/030630700703200405
Field of Research 1503 Business And Management
HERDC Research category CN.1 Other journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101273

Document type: Journal Article
Collection: Faculty of Business and Law
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