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Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Beverland, Michael B., Ewing, Michael T. and Matanda, Margaret Jekanyika 2006, Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms, Industrial marketing management, vol. 35, no. 3, pp. 383-393, doi: 10.1016/j.indmarman.2005.02.008.

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Title Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
Author(s) Beverland, Michael B.
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Matanda, Margaret Jekanyika
Journal name Industrial marketing management
Volume number 35
Issue number 3
Start page 383
End page 393
Total pages 11
Publisher Elsevier
Place of publication New York, N.Y.
Publication date 2006-04
ISSN 0019-8501
1873-2062
Keyword(s) China
B2B
NPD
multiple cases
market orientation
Language eng
DOI 10.1016/j.indmarman.2005.02.008
Field of Research 1505 Marketing
1503 Business And Management
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2006, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101280

Document type: Journal Article
Collection: Faculty of Business and Law
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