You are not logged in.

The brand capability value of integrated marketing communication (IMC)

Ratnatunga, Janek and Ewing, Michael T 2005, The brand capability value of integrated marketing communication (IMC), Journal of advertising, vol. 34, no. 4, pp. 25-40, doi: 10.1080/00913367.2005.10639214.

Attached Files
Name Description MIMEType Size Downloads

Title The brand capability value of integrated marketing communication (IMC)
Author(s) Ratnatunga, Janek
Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Journal name Journal of advertising
Volume number 34
Issue number 4
Start page 25
End page 40
Total pages 16
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2005
ISSN 0091-3367
1557-7805
Keyword(s) integrated marketing communication
brand equity
marketing
Language eng
DOI 10.1080/00913367.2005.10639214
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2005, American Academy of Advertising
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101281

Document type: Journal Article
Collection: Faculty of Business and Law
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 14 times in TR Web of Science
Scopus Citation Count Cited 21 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 10 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Thu, 03 Aug 2017, 10:48:38 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.