The brand capability value of integrated marketing communication (IMC)

Ratnatunga, Janek and Ewing, Michael T 2005, The brand capability value of integrated marketing communication (IMC), Journal of advertising, vol. 34, no. 4, pp. 25-40, doi: 10.1080/00913367.2005.10639214.

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Title The brand capability value of integrated marketing communication (IMC)
Author(s) Ratnatunga, Janek
Ewing, Michael TORCID iD for Ewing, Michael T
Journal name Journal of advertising
Volume number 34
Issue number 4
Start page 25
End page 40
Total pages 16
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2005
ISSN 0091-3367
Keyword(s) integrated marketing communication
brand equity
Language eng
DOI 10.1080/00913367.2005.10639214
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2005, American Academy of Advertising
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Document type: Journal Article
Collection: Faculty of Business and Law
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