Developing and validating a multidimensional nonprofit brand orientation scale

Ewing, Michael T and Napoli, Julie 2005, Developing and validating a multidimensional nonprofit brand orientation scale, Journal of business research, vol. 58, no. 6, pp. 841-853, doi: 10.1016/j.jbusres.2003.09.012.

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Title Developing and validating a multidimensional nonprofit brand orientation scale
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Napoli, Julie
Journal name Journal of business research
Volume number 58
Issue number 6
Start page 841
End page 853
Total pages 13
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2005-06
ISSN 0148-2963
Keyword(s) brand orientation
nonprofit organizations
scale development
Language eng
DOI 10.1016/j.jbusres.2003.09.012
Field of Research MD Multidisciplinary
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101283

Document type: Journal Article
Collection: Faculty of Business and Law
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