Analysing competitors' online persuasive themes with text mining

Leong, Elaine K. F., Ewing, Michael T. and Pitt, Leyland F. 2004, Analysing competitors' online persuasive themes with text mining, Marketing intelligence & planning, vol. 22, no. 2, pp. 187-200, doi: 10.1108/02634500410525850.

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Title Analysing competitors' online persuasive themes with text mining
Author(s) Leong, Elaine K. F.
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Pitt, Leyland F.
Journal name Marketing intelligence & planning
Volume number 22
Issue number 2
Start page 187
End page 200
Total pages 15
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2004-03
ISSN 0263-4503
Keyword(s) product positioning
internet
data handling
text retrieval
competitive analysis
Language eng
DOI 10.1108/02634500410525850
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2004, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101284

Document type: Journal Article
Collection: Faculty of Business and Law
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