How advertising works: alternative situational and attitudinal explanations

Reed, Peter W. and Ewing, Michael T. 2004, How advertising works: alternative situational and attitudinal explanations, Marketing theory, vol. 4, no. 1-2, pp. 91-112, doi: 10.1177/1470593104044088.

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Title How advertising works: alternative situational and attitudinal explanations
Author(s) Reed, Peter W.
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Journal name Marketing theory
Volume number 4
Issue number 1-2
Start page 91
End page 112
Total pages 22
Publisher Sage Publications
Place of publication London, Eng.
Publication date 2004-06-01
ISSN 1470-5931
Keyword(s) attitude
communication models
involvement
past experience
purchase situations
repeat purchase
Language eng
DOI 10.1177/1470593104044088
Field of Research MD Multidisciplinary
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2004, Sage Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101285

Document type: Journal Article
Collection: Faculty of Business and Law
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