Stakeholder theory and internal marketing communications: s framework for analysing the influence of new media

De Bussy, Nigel M., Ewing, Michael T. and Pitt, Leyland F. 2003, Stakeholder theory and internal marketing communications: s framework for analysing the influence of new media, Journal of marketing communications, vol. 9, no. 3, pp. 147-161, doi: 10.1080/1352726032000129890.

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Title Stakeholder theory and internal marketing communications: s framework for analysing the influence of new media
Author(s) De Bussy, Nigel M.
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Pitt, Leyland F.
Journal name Journal of marketing communications
Volume number 9
Issue number 3
Start page 147
End page 161
Total pages 15
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2003
ISSN 1352-7266
Keyword(s) Stakeholder theory
internal marketing communications
new media
Language eng
DOI 10.1080/1352726032000129890
Field of Research 1505 Marketing
2001 Communication And Media Studies
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, Taylor & Francis Ltd
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101289

Document type: Journal Article
Collection: Faculty of Business and Law
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