Norms and power in marketing relationships: alternative theories and empirical evidence

Berthon, Pierre, Pitt, Leyland F., Ewing, Michael T. and Bakkeland, Gunnar 2003, Norms and power in marketing relationships: alternative theories and empirical evidence, Journal of business research, vol. 56, no. 9, pp. 699-709, doi: 10.1016/S0148-2963(01)00255-7.

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Title Norms and power in marketing relationships: alternative theories and empirical evidence
Author(s) Berthon, Pierre
Pitt, Leyland F.
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Bakkeland, Gunnar
Journal name Journal of business research
Volume number 56
Issue number 9
Start page 699
End page 709
Total pages 11
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2003-09
ISSN 0148-2963
Keyword(s) Marketing relationships
Transaction cost analysis
Relationship norms
Language eng
DOI 10.1016/S0148-2963(01)00255-7
Field of Research MD Multidisciplinary
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, Elsevier Science Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101290

Document type: Journal Article
Collection: Faculty of Business and Law
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