An alternate approach to assessing cross-cultural measurement equivalence in advertising research

Ewing, Michael T, Salzberger, Thomas and Sinkovics, Rudolf R 2005, An alternate approach to assessing cross-cultural measurement equivalence in advertising research, Journal of advertising, vol. 34, no. 1, Spring, pp. 17-36, doi: 10.1080/00913367.2005.10639181.

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Title An alternate approach to assessing cross-cultural measurement equivalence in advertising research
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Salzberger, Thomas
Sinkovics, Rudolf R
Journal name Journal of advertising
Volume number 34
Issue number 1
Season Spring
Start page 17
End page 36
Total pages 20
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2005
ISSN 0091-3367
Keyword(s) assessment
standardized television advertisement
Language eng
DOI 10.1080/00913367.2005.10639181
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2005, American Academy of Advertising
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101291

Document type: Journal Article
Collection: Faculty of Business and Law
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