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Towards the development of a scalar equivalent etic multicultural advertising response scale (MARS)

Ewing, Michael, Caruana, A and Teo, A 2002, Towards the development of a scalar equivalent etic multicultural advertising response scale (MARS), Advances in International Marketing, vol. 12, pp. 25-41, doi: 10.1016/S1474-7979(02)12018-7.

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Title Towards the development of a scalar equivalent etic multicultural advertising response scale (MARS)
Author(s) Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Caruana, A
Teo, A
Journal name Advances in International Marketing
Volume number 12
Start page 25
End page 41
Total pages 17
Publisher Emerald Publishing Limited
Publication date 2002-12-01
ISSN 1474-7979
Language eng
DOI 10.1016/S1474-7979(02)12018-7
Field of Research 1505 Marketing
HERDC Research category CN.1 Other journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101292

Document type: Journal Article
Collection: Faculty of Business and Law
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