E-comprehension: evaluating B2B websites using readability formulae

Leong, Elaine K. F., Ewing, Michael T. and Pitt, Leyland F. 2002, E-comprehension: evaluating B2B websites using readability formulae, Industrial marketing management, vol. 31, no. 2, pp. 125-131, doi: 10.1016/S0019-8501(01)00184-5.

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Title E-comprehension: evaluating B2B websites using readability formulae
Author(s) Leong, Elaine K. F.
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Pitt, Leyland F.
Journal name Industrial marketing management
Volume number 31
Issue number 2
Start page 125
End page 131
Total pages 7
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2002-02
ISSN 0019-8501
Language eng
DOI 10.1016/S0019-8501(01)00184-5
Field of Research 1505 Marketing
1503 Business And Management
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2001, Elsevier Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101296

Document type: Journal Article
Collection: Faculty of Business and Law
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