Pricing strategy and the net

Pitt, Leyland F, Berthon, Pierre, Watson, Richard T and Ewing, Michael 2001, Pricing strategy and the net, Business horizons, vol. 44, no. 2, pp. 45-54, doi: 10.1016/S0007-6813(01)80022-7.

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Title Pricing strategy and the net
Author(s) Pitt, Leyland F
Berthon, Pierre
Watson, Richard T
Ewing, MichaelORCID iD for Ewing, Michael
Journal name Business horizons
Volume number 44
Issue number 2
Start page 45
End page 54
Total pages 10
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2001-03
ISSN 0007-6813
Keyword(s) internet
pricing strategy
Language eng
DOI 10.1016/S0007-6813(01)80022-7
Field of Research 1503 Business And Management
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2001, Elsevier
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Document type: Journal Article
Collection: Faculty of Business and Law
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