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Managing Southeast Asian brands in the global economy

Ewing, Michael, Napoli, Julie and Pitt, Leyland 2001, Managing Southeast Asian brands in the global economy, Business horizons, vol. 44, no. 3, pp. 52-58, doi: 10.1016/S0007-6813(01)80035-5.

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Title Managing Southeast Asian brands in the global economy
Author(s) Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Napoli, Julie
Pitt, Leyland
Journal name Business horizons
Volume number 44
Issue number 3
Start page 52
End page 58
Total pages 7
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2001-05
ISSN 0007-6813
Keyword(s) Southeast Asia
brands
global economy
Language eng
DOI 10.1016/S0007-6813(01)80035-5
Field of Research 1503 Business And Management
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2001, Elsevier Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101304

Document type: Journal Article
Collection: Faculty of Business and Law
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