Cinema advertising re-considered

Ewing, Michael T, Du Plessis, Erik and Foster, Charles 2001, Cinema advertising re-considered, Journal of advertising research, vol. 41, no. 1, pp. 78-85, doi: 10.2501/JAR-41-1-78-85.

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Title Cinema advertising re-considered
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Du Plessis, Erik
Foster, Charles
Journal name Journal of advertising research
Volume number 41
Issue number 1
Start page 78
End page 85
Total pages 8
Publisher World Advertising Research Centre
Place of publication Washington, D.C.
Publication date 2001-01-01
ISSN 0021-8499
1740-1909
Keyword(s) cinema advertising
commercials
media
television
Language eng
DOI 10.2501/JAR-41-1-78-85
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2001, Advertising Research Foundation
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101305

Document type: Journal Article
Collection: Faculty of Business and Law
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