Marketing within the public sector

Ewing, Michael T. and Caruana, Albert 2000, Marketing within the public sector, Journal of Nonprofit and Public Sector Marketing, vol. 8, no. 1, pp. 3-15, doi: 10.1300/J054v08n01_02.

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Title Marketing within the public sector
Author(s) Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Caruana, Albert
Journal name Journal of Nonprofit and Public Sector Marketing
Volume number 8
Issue number 1
Start page 3
End page 15
Total pages 13
Publisher Routledge
Place of publication Philadelphia, Pa.
Publication date 2000-12-04
ISSN 1049-5142
1540-6997
Keyword(s) internal marketing
public sector marketing
market-orientation
marketing management
Language eng
DOI 10.1300/J054v08n01_02
Field of Research 1505 Marketing
1503 Business And Management
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2000, The Haworth Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101306

Document type: Journal Article
Collection: Faculty of Business and Law
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