Perceived agency politics and conflicts of interest as potential barriers to IMC orientation

Ewing, Michael T., De Bussy, Nigel M. and Caruana, Albert 2000, Perceived agency politics and conflicts of interest as potential barriers to IMC orientation, Journal of Marketing Communications, vol. 6, no. 2, pp. 107-119, doi: 10.1080/135272600345480.

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Title Perceived agency politics and conflicts of interest as potential barriers to IMC orientation
Author(s) Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
De Bussy, Nigel M.
Caruana, Albert
Journal name Journal of Marketing Communications
Volume number 6
Issue number 2
Start page 107
End page 119
Total pages 13
Publisher Routledge
Place of publication Abingdon, Eng.
Publication date 2000
ISSN 1352-7266
1466-4445
Keyword(s) integrated marketing communications orientation
agency politics
agency conflicts of interest
public relations
advertising
Language eng
DOI 10.1080/135272600345480
Field of Research 1505 Marketing
2001 Communication And Media Studies
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2000, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101308

Document type: Journal Article
Collection: Faculty of Business and Law
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