Turning competitive advantage into customer equity

Pitt, Leyland F., Ewing, Michael T. and Berthon, Pierre 2000, Turning competitive advantage into customer equity, Business Horizons, vol. 43, no. 5, pp. 11-18, doi: 10.1016/S0007-6813(00)80004-X.

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Title Turning competitive advantage into customer equity
Author(s) Pitt, Leyland F.
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Berthon, Pierre
Journal name Business Horizons
Volume number 43
Issue number 5
Start page 11
End page 18
Total pages 8
Publisher Elsevier
Place of publication New York, N.Y.
Publication date 2000-09-01
ISSN 0007-6813
Language eng
DOI 10.1016/S0007-6813(00)80004-X
Field of Research 1503 Business And Management
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2000, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101310

Document type: Journal Article
Collection: Faculty of Business and Law
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