Communicating with the cohort: exploring generation X ASIA'S attitudes towards advertising

Ewing, Michael T and Caruana, Albert 1999, Communicating with the cohort: exploring generation X ASIA'S attitudes towards advertising, Journal of international consumer marketing, vol. 11, no. 1, pp. 41-53, doi: 10.1300/J046v11n01_04.

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Title Communicating with the cohort: exploring generation X ASIA'S attitudes towards advertising
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Caruana, Albert
Journal name Journal of international consumer marketing
Volume number 11
Issue number 1
Start page 41
End page 53
Total pages 13
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 1999-09-01
ISSN 0896-1530
1528-7068
Keyword(s) generation X
consumer attitudes
advertising
Singapore
Malaysia
Hong Kong
Language eng
DOI 10.1300/J046v11n01_04
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1999, The Haworth Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101316

Document type: Journal Article
Collection: Faculty of Business and Law
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