Factors affecting in-market recall of food product advertising

Ewing, Michael, Napoli, Julie and Du Plessis, Erik 1999, Factors affecting in-market recall of food product advertising, Journal of advertising research, vol. 39, no. 4, pp. 29-38.

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Title Factors affecting in-market recall of food product advertising
Author(s) Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Napoli, Julie
Du Plessis, Erik
Journal name Journal of advertising research
Volume number 39
Issue number 4
Start page 29
End page 38
Total pages 10
Publisher Advertising Research Foundation
Place of publication New York, N.Y.
Publication date 1999-07
ISSN 0021-8499
1740-1909
Keyword(s) food
product
advertising
recall
liking
commercials
in-market recall
Language eng
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1999, World Advertising Research Center Ltd.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101317

Document type: Journal Article
Collection: Faculty of Business and Law
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