An internal marketing approach to public sector management: the marketing and human resources interface

Ewing, Michael T and Caruana, Albert 1999, An internal marketing approach to public sector management: the marketing and human resources interface, International journal of public sector management, vol. 12, no. 1, pp. 17-26, doi: 10.1108/09513559910262652.

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Title An internal marketing approach to public sector management: the marketing and human resources interface
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Caruana, Albert
Journal name International journal of public sector management
Volume number 12
Issue number 1
Start page 17
End page 26
Total pages 10
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 1999
ISSN 0951-3558
Keyword(s) human resource management
internet marketing
organizational behaviour
public sector
Language eng
DOI 10.1108/09513559910262652
Field of Research 1503 Business And Management
1605 Policy And Administration
1501 Accounting, Auditing And Accountability
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1999, MCB University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101319

Document type: Journal Article
Collection: Faculty of Business and Law
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