An examination of audio and visual cue framing within Australian in-cinema advertisements Polonsky, Michael Jay, Hanson, Bronwyn, Hartsuyker, Suzanne and Novacevski, Vesna 2002, An examination of audio and visual cue framing within Australian in-cinema advertisements, Asia Pacific journal of marketing and logistics, vol. 14, no. 1, pp. 3-18, doi: 10.1108/13555850210764909. Attached Files Name Description MIMEType Size Downloads Title An examination of audio and visual cue framing within Australian in-cinema advertisements Author(s) Polonsky, Michael Jay orcid.org/0000-0003-2395-1311 Hanson, Bronwyn Hartsuyker, Suzanne Novacevski, Vesna Journal name Asia Pacific journal of marketing and logistics Volume number 14 Issue number 1 Start page 3 End page 18 Total pages 16 Publisher Emerald Group Publishing Place of publication Bingley, Eng. Publication date 2002 ISSN 1355-5855 1758-4248 Keyword(s) advertising motion pictures theatres and cinemas cue framing in-cinema advertisements Australia films advertising effectiveness Language eng DOI 10.1108/13555850210764909 Field of Research 1505 Marketing 1507 Transportation And Freight Services HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2002, MCB UP Limited Persistent URL http://hdl.handle.net/10536/DRO/DU:30101329 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 03 Aug 2017, 11:14:53 EST Fri, 04 Aug 2017, 05:03:51 EST Fri, 04 Aug 2017, 06:08:19 EST Fri, 22 Sep 2017, 10:06:13 EST Fri, 22 Sep 2017, 10:07:52 EST Fri, 22 Sep 2017, 10:08:38 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 161 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Thu, 03 Aug 2017, 11:14:53 EST

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