An examination of audio and visual cue framing within Australian in-cinema advertisements
Polonsky, Michael Jay, Hanson, Bronwyn, Hartsuyker, Suzanne and Novacevski, Vesna 2002, An examination of audio and visual cue framing within Australian in-cinema advertisements, Asia Pacific journal of marketing and logistics, vol. 14, no. 1, pp. 3-18, doi: 10.1108/13555850210764909.
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An examination of audio and visual cue framing within Australian in-cinema advertisements
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