Exploring companion selling: does the situation affect customers’ perceptions?

Polonsky, Michael Jay, Cameron, Heidi, Halstead, Sara, Ratcliffe, Angela, Stilo, Pietro and Watt, Gillian 2000, Exploring companion selling: does the situation affect customers’ perceptions?, International Journal of Retail & Distribution Management, vol. 28, no. 1, pp. 37-45, doi: 10.1108/09590550010306764.

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Title Exploring companion selling: does the situation affect customers’ perceptions?
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Cameron, Heidi
Halstead, Sara
Ratcliffe, Angela
Stilo, Pietro
Watt, Gillian
Journal name International Journal of Retail & Distribution Management
Volume number 28
Issue number 1
Start page 37
End page 45
Total pages 10
Publisher Emerald Publishing
Place of publication Bingley, Eng.
Publication date 2000-02-01
ISSN 0959-0552
Keyword(s) retailing
personal selling
customer service
consumer behaviour
Language eng
DOI 10.1108/09590550010306764
Field of Research 1505 Marketing
1503 Business And Management
1504 Commercial Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2000, MCP University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101332

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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