Student attitudes towards political advertising and issues: a cross-cultural study

Waller, David S and Polonsky, Michael J 1999, Student attitudes towards political advertising and issues: a cross-cultural study, Journal of international consumer marketing, vol. 11, no. 2, pp. 79-98, doi: 10.1300/J046v11n02_05.

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Title Student attitudes towards political advertising and issues: a cross-cultural study
Author(s) Waller, David S
Polonsky, Michael JORCID iD for Polonsky, Michael J orcid.org/0000-0003-2395-1311
Journal name Journal of international consumer marketing
Volume number 11
Issue number 2
Start page 79
End page 98
Total pages 20
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 1999-09-24
ISSN 0896-1530
1528-7068
Keyword(s) advertising
cross-cultural
political advertising
Australia
USA
Language eng
DOI 10.1300/J046v11n02_05
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1999, The Haworth Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101333

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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