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Multiple senders and receivers: a business communication model

Waller, David S. and Polonsky, Michael J. 1998, Multiple senders and receivers: a business communication model, Corporate communications: an international journal, vol. 3, no. 3, pp. 83-91, doi: 10.1108/eb046556.

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Title Multiple senders and receivers: a business communication model
Author(s) Waller, David S.
Polonsky, Michael J.ORCID iD for Polonsky, Michael J.
Journal name Corporate communications: an international journal
Volume number 3
Issue number 3
Start page 83
End page 91
Total pages 9
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 1998
ISSN 1356-3289
Language eng
DOI 10.1108/eb046556
Field of Research 15 Commerce, Management, Tourism And Services
20 Language, Communication And Culture
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1998, MCB University Press
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Document type: Journal Article
Collection: Department of Marketing
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