Small business and sport sponsorship

Polonsky, Michael, Sandler, D, Casey, M, Murphy, S, Portelli, K and Van Velzen, Y 1996, Small business and sport sponsorship, Journal of Promotion Management, vol. 3, no. 1-2, pp. 121-140, doi: 10.1300/J057v03n01_08.

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Title Small business and sport sponsorship
Author(s) Polonsky, MichaelORCID iD for Polonsky, Michael orcid.org/0000-0003-2395-1311
Sandler, D
Casey, M
Murphy, S
Portelli, K
Van Velzen, Y
Journal name Journal of Promotion Management
Volume number 3
Issue number 1-2
Start page 121
End page 140
Total pages 20
Publisher Taylor and Francis
Publication date 1996-07-11
ISSN 1049-6491
1540-7594
Language eng
DOI 10.1300/J057v03n01_08
Field of Research 1505 Marketing
2001 Communication And Media Studies
1503 Business And Management
HERDC Research category CN.1 Other journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101337

Document type: Journal Article
Collection: Department of Marketing
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