Advice for handling controversial accounts: from products to politicians

Waller, David S. and Polonsky, Michael Jay 1996, Advice for handling controversial accounts: from products to politicians, Marketing intelligence & planning, vol. 14, no. 3, pp. 21-28, doi: 10.1108/02634509610117320.

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Title Advice for handling controversial accounts: from products to politicians
Author(s) Waller, David S.
Polonsky, Michael JayORCID iD for Polonsky, Michael Jay
Journal name Marketing intelligence & planning
Volume number 14
Issue number 3
Start page 21
End page 28
Total pages 8
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 1996
ISSN 0263-4503
Keyword(s) accounts management
advertising agencies
political parties
Language eng
DOI 10.1108/02634509610117320
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1996, MCB University Press
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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