Cleaning up green marketing claims: a comparison of regulation in Australia and the U.S.A.

Polonsky, Michael J 1994, Cleaning up green marketing claims: a comparison of regulation in Australia and the U.S.A., Journal of consumer studies and home economics, vol. 18, no. 3, pp. 217-227, doi: 10.1111/j.1470-6431.1994.tb00695.x.

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Title Cleaning up green marketing claims: a comparison of regulation in Australia and the U.S.A.
Author(s) Polonsky, Michael JORCID iD for Polonsky, Michael J orcid.org/0000-0003-2395-1311
Journal name Journal of consumer studies and home economics
Volume number 18
Issue number 3
Start page 217
End page 227
Total pages 11
Publisher John Wiley & Sons
Place of publication Hoboken, N.J.
Publication date 1994-09
ISSN 1470-6423
1470-6431
Keyword(s) green marketing
Australian
USA
consumers
Language eng
DOI 10.1111/j.1470-6431.1994.tb00695.x
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1994, John Wiley & Sons
Persistent URL http://hdl.handle.net/10536/DRO/DU:30101340

Document type: Journal Article
Collection: Department of Marketing
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