Marketing thought in India: Challenges of hegemony and inclusivity

Varman, Rohit 2014, Marketing thought in India: Challenges of hegemony and inclusivity, Vikalpa, vol. 39, no. 2, pp. 1-6, doi: 10.1177/0256090920140202.

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Title Marketing thought in India: Challenges of hegemony and inclusivity
Author(s) Varman, Rohit
Journal name Vikalpa
Volume number 39
Issue number 2
Start page 1
End page 6
Total pages 6
Publisher Sage Publications India
Place of publication India
Publication date 2014-04-01
ISSN 0256-0909
2395-3799
Language eng
DOI 10.1177/0256090920140202
HERDC Research category CN.1 Other journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30102151

Document type: Journal Article
Collection: Faculty of Business and Law
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