Strategic advertising and directed search

Gomis-Porqueras, Pedro, Julien, Benoit and Wang, Chengsi 2017, Strategic advertising and directed search, International economic review, vol. 58, no. 3, pp. 783-806, doi: 10.1111/iere.12235.

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Title Strategic advertising and directed search
Author(s) Gomis-Porqueras, PedroORCID iD for Gomis-Porqueras, Pedro
Julien, Benoit
Wang, Chengsi
Journal name International economic review
Volume number 58
Issue number 3
Start page 783
End page 806
Total pages 24
Publisher Wiley-Blackwell
Place of publication Chichester, Eng.
Publication date 2017-08
ISSN 0020-6598
Keyword(s) Social Sciences
Business & Economics
Language eng
DOI 10.1111/iere.12235
Field of Research 14 Economics
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Economics Department of the University of Pennsylvania and the Osaka University of Social and Economic Research Association
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Economics
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