Drivers and outcomes of relationship quality with professional service firms: an SME owner-manager perspective

Casidy, Riza and Nyadzayo, Munyaradzi 2019, Drivers and outcomes of relationship quality with professional service firms: an SME owner-manager perspective, Industrial marketing management, vol. 78, pp. 27-42.

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Title Drivers and outcomes of relationship quality with professional service firms: an SME owner-manager perspective
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Nyadzayo, Munyaradzi
Journal name Industrial marketing management
Volume number 78
Start page 27
End page 42
Total pages 16
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2019
ISSN 0019-8501
Keyword(s) relationship quality
B2B
professional service firms
SMEs
relationship value
perceived risks
Language eng
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Elsevier
Free to Read? No
Free to Read Start Date 2022-05-01
Persistent URL http://hdl.handle.net/10536/DRO/DU:30102939

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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