Economic Contribution of Cyprus Inbound Tourism

Hadjikakou, Michalis 2012, Economic Contribution of Cyprus Inbound Tourism, in International Conference on Tourism - Setting the Agenda for Special Interest Tourism: Past Present and Future, International Association for Tourism Policy,, pp. 216-228.

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Title Economic Contribution of Cyprus Inbound Tourism
Author(s) Hadjikakou, MichalisORCID iD for Hadjikakou, Michalis
Conference location Crete, Greece
Conference dates 2012/05/23 - 2012/05/26
Title of proceedings International Conference on Tourism - Setting the Agenda for Special Interest Tourism: Past Present and Future
Editor(s) Andriotis, K
Publication date 2012
Start page 216
End page 228
Total pages 16
Publisher International Association for Tourism Policy
Summary The Cyprus Tourism Organisation (CTO) has traditionally focused oncountry of origin (COO) segmentation. However, COO segmentationignores the heterogeneity within country segments and consequently failsto give an accurate picture of economic contribution of the different touristtypes visiting the island. The aim of the paper is, firstly, to explore thepotential of other a priori and data-driven segmentation approaches and,secondly, to employ a methodology which uses Tourism Satellite Accounts(TSAs) to estimate the economic impact of these market segments. Theresults highlight the potential of the method to assess the impact of marketsegments on the island. It is envisaged that this approach could be refinedthrough improved data collection in order to generate useful results fortourism policy.
Language eng
Field of Research 150699 Tourism not elsewhere classified
HERDC Research category E2.1 Full written paper - non-refereed / Abstract reviewed
ERA Research output type E Conference publication
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