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Schooled into place: a mixed methods social semiotic analysis of school marketing materials

McCandless, Trevor 2017, Schooled into place: a mixed methods social semiotic analysis of school marketing materials, PhD thesis, School of Education, Deakin University.

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Title Schooled into place: a mixed methods social semiotic analysis of school marketing materials
Author McCandless, TrevorORCID iD for McCandless, Trevor orcid.org/0000-0001-6604-2308
Institution Deakin University
School School of Education
Faculty Faculty of Arts and Education
Degree type Research doctorate
Degree name PhD
Thesis advisor Moss, JulianneORCID iD for Moss, Julianne orcid.org/0000-0002-3086-0066
Blackmore, JillORCID iD for Blackmore, Jill orcid.org/0000-0002-1049-2788
Loughlin, JillORCID iD for Loughlin, Jill orcid.org/0000-0002-7416-5268
Date submitted 2017-05
Keyword(s) educational marketing
discipline
social disadvantage
private education
Summary Schools with more boys than girls, large numbers of students from language backgrounds other than English or from low SES backgrounds are likely to stress strictly imposed school discipline in their marketing. Other schools stress students' self-discipline. Such social stereotypes impact the education they provide.
Language eng
Field of Research 130202 Curriculum and Pedagogy Theory and Development
Socio Economic Objective 930501 Education and Training Systems Policies and Development
Description of original xii, 266 pages : illustrations, tables, graphs, some coloured
Copyright notice ┬ęThe Author. All Rights Reserved.
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30103699

Document type: Thesis
Collections: Higher degree theses (full text)
Open Access Collection
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Created: Wed, 25 Oct 2017, 07:23:51 EST by Asif, Yasmin

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.