At home with their queerness: same-sex relationality and the Indian family in advertising media Singh, Pawan 2017, At home with their queerness: same-sex relationality and the Indian family in advertising media, Feminist Media Studies, vol. 17, no. 5, pp. 721-736, doi: 10.1080/14680777.2017.1298144. Attached Files Name Description MIMEType Size Downloads Title At home with their queerness: same-sex relationality and the Indian family in advertising media Author(s) Singh, Pawan orcid.org/0000-0002-9005-7099 Journal name Feminist Media Studies Volume number 17 Issue number 5 Start page 721 End page 736 Total pages 16 Publisher Routledge Place of publication Abingdon, Eng. Publication date 2017-09-03 ISSN 1468-0777 1471-5902 Keyword(s) queerness family media visibility normativity representation Summary The legal battle around the reform of Section 377 of the Indian PenalCode brought the provisional decriminalization of homosexuality in2009, which was overturned by the Supreme Court of India in 2013.Queer politics in India thus stands at a critical juncture regardingthe goal to foster social acceptance of LGBT individuals. This paperoffers an analysis of two recent media representations in India—a gaymatrimonial ad and an online advertisement for an ethnic apparelbrand featuring a lesbian couple—to demonstrate how the Indianfamily is emerging as an important arbiter of queer relationality. Thenegotiation of same-sex relations within the familial is premisedon bourgeois notions of class, caste and gender, an ideologicalnormativity that queer of color critique and queer theory havefoundationally put up resistance to. This paper goes beyond the queerand feminist critiques of gender and class normativity to suggestthat queer visibility in the Indian context is being negotiated not inopposition to, but through, the mandates of the familial. Language eng DOI 10.1080/14680777.2017.1298144 Field of Research 169999 Studies In Human Society not elsewhere classified 1699 Other Studies In Human Society HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2017, Informa UK Persistent URL http://hdl.handle.net/10536/DRO/DU:30103992 Document type: Journal Article Collections: Faculty of Arts and Education School of Humanities and Social Sciences Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 01 Nov 2017, 10:38:24 EST Thu, 02 Nov 2017, 04:01:25 EST Thu, 02 Nov 2017, 07:12:45 EST Fri, 26 Jan 2018, 05:02:07 EST Tue, 27 Feb 2018, 11:41:35 EST Tue, 27 Feb 2018, 11:50:23 EST Wed, 21 Mar 2018, 15:13:27 EST Fri, 23 Mar 2018, 08:09:29 EST Fri, 23 Mar 2018, 08:10:20 EST Filtered Full Citation counts:   Cited 4 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 143 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Wed, 01 Nov 2017, 10:38:24 EST

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