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The evolution of Twitter communication by Youth Olympic Games organising committees

Naraine, Michael L. and Parent, Milena M. 2017, The evolution of Twitter communication by Youth Olympic Games organising committees, International Journal of Sport Management and Marketing (IJSMM), vol. 17, no. 4/5/6, pp. 403-425, doi: 10.1504/IJSMM.2017.10008116.

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Title The evolution of Twitter communication by Youth Olympic Games organising committees
Author(s) Naraine, Michael L.ORCID iD for Naraine, Michael L. orcid.org/0000-0002-9132-1269
Parent, Milena M.
Journal name International Journal of Sport Management and Marketing (IJSMM)
Volume number 17
Issue number 4/5/6
Start page 403
End page 425
Total pages 23
Publisher Inderscience Publishers
Place of publication Olney, Eng.
Publication date 2017-09-28
ISSN 1475-8962
1740-2808
Keyword(s) Youth Olympic Games
YOG
promotion
social media
sports events
sports communication
Twitter
Language eng
DOI 10.1504/IJSMM.2017.10008116
Field of Research 1504 Commercial Services
1505 Marketing
1106 Human Movement And Sports Science
1503 Business and Management
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Inderscience Enterprises
Persistent URL http://hdl.handle.net/10536/DRO/DU:30104010

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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